Privacy Policy

Last Updated: 24 February 2026

1. About Us This website is operated by J M A TRADE CO. LTD (Company No: 16653006), trading as The Clever Chair™.

  • Registered Office: 50 Queen Street, Ramsgate, England, CT11 9EE.

  • Contact Email: info@thecleverchair.com

2. The Personal Data We Collect We collect information to process your orders and handle inquiries:

  • Identity & Contact: Name, email, phone number, and delivery/billing address.

  • Commercial Inquiry Data: Company name and volume requirements (if provided via our trade form).

  • Transaction Data: Details of products you’ve purchased. Payment details are handled securely by Stripe and Klarna; we do not store your full card information.

  • Technical Data: IP address and browser type (collected via essential cookies).

3. Our Lawful Basis for Processing We only use your data when the law allows us to. Most commonly:

  • Contract: To deliver your chairs and process your payment.

  • Legitimate Interests: To respond to your business inquiries or improve our website.

  • Legal Obligation: To keep records for UK tax and accounting purposes.

  • Consent: If you explicitly sign up for our marketing updates.

4. Data Sharing & Storage We do not sell your data. We share only with essential partners:

  • Delivery Partners: To ship your order.

  • Website Provider: Squarespace (our hosting and e-commerce platform).

  • Payment Processors: Stripe (for card payments and Google Pay) and Klarna.

    • Note on Klarna: To offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor those payment options for you.

  • Data Storage: Data is stored securely. If transferred outside the UK (e.g., to Squarespace servers in the US), we ensure standard contractual clauses are in place.

5. Data Retention We keep order-related data for 6 years to comply with UK tax laws. General inquiries are deleted after 2 years if no purchase is made.

6. Your Legal Rights You have the right to access, correct, or delete your personal data. You can also object to us using your data for marketing at any time.

7. Right to Complain If you have a concern about our data use, please email info@thecleverchair.com. We will acknowledge your complaint within 30 days and provide a full response without undue delay. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.